We are a fitness accessory and equipment brand for women, manufacturer and online retailer in the United States. Founded by Adeline, our vision is to provide fitness tools that help women do fun workouts anytime, anywhere.
Adeline loved exercising since she was a young, active girl who loved to move about. But like many of us, she got bored with workouts after a while. The same old routines bored her to death! So, she decided to try all kinds of exercises out of curiosity.
She did hot yoga, aerial yoga, Pilates, hybrid rebounding, boxing, spinning among others.
When she decided to make her first trip to the gym, it was so intimidating. She felt clueless about how to use the equipment. The guys in the gym weren’t helping either. These muscle laden men had their own training plans and were laser-focused about what they needed to do. What’s more, Adeline felt like these men were secretly judging her for her poor form and inability to use the gym equipment properly.
It wasn’t exactly a great experience. Adeline decided she would work out from home instead. So, Adeline started to source for home workout equipment and training guides that target the critical muscle groups so she could replicate the same results she got at the gym.
She sourced and found versatile equipment she could change and adapt to any type of workout so she wouldn’t get bored. What’s more, she could carry them along when she headed down to the office so she could get some exercise done even away from home.
She launched Adelyn Active because she wanted women to be able to do the same: to exercise at their own time, their own pace without fear of judgement or intimidation by others. Hence, she started to source for high-quality fitness equipment that women can use and achieve the same results as a trip to the gym.
Our Core Values
- Giving our Best
We believe in giving our best in everything we do. Whether it’s designing a product or getting on an exercise routine. Life will provide us with what we put into it. That’s why we do our best.
- Action and Feedback
We take action quickly – and stay open to feedback that comes. To produce the best products for our clients, we are always listening to them and improving the products we create. That’s the only way to be future-proof.
- Continual Growth
Just like our bodies – we need to be continually exerting ourselves so that we can experience growth in our strength of mind and body. We adopt this philosophy in our business practices, ensuring that things only become better over time.